Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time, on the internet. Today’s era of the Internet has opened a gate of a vast variety of opportunities for businesses. Let’s dive right in and explore some new avenues and digital marketing trends of 2020
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
So let’s take a peek into the digital marketing trends of 2020 :
What is a Chatbot?
A Chatbot is a software, which conducts a conversation by audio or text methods. While personifying this technology, it is like a friend whom we can talk virtually for the ease of access, and to help in different things. A Chatbot is programmed to work independently from a human operator. Chatbots are being made to ease the pain that the industries are facing today. The purpose of chatbots is to support and scale business teams in their relations with customers.
It could live in any major chat applications like Facebook Messenger, Slack, Telegram, Text Messages, etc. Chatbots are increasingly present in businesses and often are used to automate tasks that do not require skill-based talents. With customer service taking place via messaging apps as well as phone calls, there are growing numbers of use-cases where chatbot deployment gives organisations a clear return on investment. Call centre workers may be particularly at risk from AI-driven chatbots
How do Chatbots work?
The Chatbot technology works on Natural Language processing or we can call it as NLP, the same technology which is used by the commonly known voice recognition systems such as Apple’s Siri, Mitsuku, Google Now and Microsoft Cortana. This technology enables computers to acquire meaning from inputs given by users.
In conclusion, the Chatbots can also be called as the smart bots which can help the website owners to increase the customer base by enhancing the customer support services, and also thereby increasing the sales.
The name “Artificial Intelligence” is exactly how it sounds; it refers to robots or machines having the ability to work like humans. AI uses a combination of different features such as chatbots and voice assistants to quickly find.
For instance, Alexa and Siri are voice assistants that provide excellent customer care. Just like a human, they can take orders from the users and work behind the scenes on their behalf.
The following statistics will give you an idea of growth!
– In 2014, more than $300 million was invested in AI startups, showing an increase of 300%, compared to the previous year (Bloomberg)
– By 2018, 6 billion connected devices will proactively ask for support. (Gartner)
– By the end of 2018, “customer digital assistants” will recognize customers by face and voice across channels and partners (Gartner)
– Artificial intelligence will replace 16% of American jobs by the end of the decade (Forrester)
– 15% of Apple phone owners’ users use Siri’s voice recognition capabilities. (BGR)
Personalization is truly the future of digital marketing. And these days, it’s what consumers expect..one study even shows that 79% of consumers feel frustrated if the content their viewing isn’t tailored to them.
Personalization is about creating a one-to-one marketing experience for customers. It begins with collecting ample, qualitative data about your audience. Amazon is a brilliant example of personalization done right, and so are Netflix and YouTube. Recommendations rain down depending on users’ on-site activities.
This quote says it all in terms of the importance of personalization. This is one of the reasons why companies and marketers address you by your first name whenever you see it in your emails.
90% of 1,000 people surveyed said they find personalization appealing and 80% said they’re more likely to do business with a company that offers personalized experiences. Customers are beginning to expect personalization and there are a lot of ways for digital marketers to deliver.
Segmented email lists are one of the most popular ways to personalize your online marketing efforts. In fact, personalized email blasts perform 3X better than generic emails sent to your entire list! Most email marketing tools, like MailChimp and Constant Contact, and marketing automation tools, like HubSpot and Pardot, make list segmentation simple and easy.
If you’re not personalizing your marketing messages, make 2020 the year that you make marketing personal.
What is Shoppable Media?
Shoppable media is a form of visual commerce with compelling imagery created to encourage consumers to make a purchase. It is often presented in a storytelling format with actionable purchase points and product recommendations included to try to persuade customers to buy. By now, you know that social media is a huge part of online marketing. What you might not realize is just how many people shop on social. 60% of Instagram users say they discover new products on Instagram and in a survey of over 4,000 Pinterest users, a whopping 70% said Pinterest helps them find new products
These platforms have taken note of the fact that people are using them to shop and have made it easier for merchants to sell via social media. Over the past few years, Instagram, Pinterest, and Facebook all have ways for e-commerce stores to create shoppable posts using a native integration that makes it easy to tag and shop products directly in your posts. For online retailers, this is a great way to drive traffic to product pages.
By utilizing social commerce, you’re reaching new customers, reducing the barriers to purchasing, and dramatically shortening the sales funnel. While shoppable posts have been on the rise for the past few years, we expect them to become the norm in 2020.
“Alexa, how many Americans own a smart speaker?”
“66.4 million, or over ¼ of adults in the US.”
That’s right, over 25% of adults in the US own a smart speaker like an Amazon Echo or Google Home. In addition, 31% of smartphone users worldwide use voice-activated search, like Siri, at least once a week. It is estimated that in 2020, 50% of all searches will be voice searches. That makes voice search one of the biggest online marketing trends of 2020.
This is the year that digital marketers can no longer ignore voice search. There are a lot of things you can do to optimize your site for voice search, but the most important change involves using long-tail keywords like “how to make vegan brownies” instead of a shorter keyword like “vegan brownies.”
These are a few trends that are going to rule the market in 2020. As we have seen in 2019, fastest-growing social media sites such as Facebook, Snapchat and Instagram have launched their own live video streaming platforms and set a trend of stories. As per the survey, 400 million people are using stories on a daily basis and Expansion of live streaming also gained a lot of attention in 2019. This doesn’t end here, it is going to play a very vital role even in the coming years.
Lot’s of the current digital marketing strategies are still very relevant. They work well and are one of the best solutions to build your brand. We at Design Infuse have been looking a little into the future and sharing our thoughts with you.